We support being fast but not fast fashion

We care about the world and sadly fashion has a huge impact on how much longer its going to be a green and blue ball in the sky. Here are some ‘fun’ facts that might make you pay attention to your next purchase.

A whopping 80 billion pieces of clothing are consumed globally every year.
The volume of water consumed by apparel production each year is currently the equivalent to 32 million Olympic swimming pools
250,000 Indian cotton farmers have killed themselves in the last 15 years due to the stress of debt they accumulated through buying genetically modified cotton seeds to keep up with demand.
Fast fashion giants make clothing to fall apart: they are obsessed with the bottom line, so will do anything to make you buy more clothes.
Beading and sequins are an indication of child labour. Compared to 16 years ago (2002), the average person buys 60% more clothing and keeps them for half as long.
Clothes made from polyester can take up to 200 years to break down

SUSTAINABLE COSSIE / FASHION RANT

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By Rona

Fact of the week – fashion is the second largest industrial polluter…only to be beaten to the top spot by oil. AHHH that is horrible isn’t it? And it’s our greedy, materialistic mindset that has made this happen.

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Last week I watched the BBC documentary ‘Fashion’s Dirty Secret’ with my mouth wide open, totally gobsmacked as I learnt some really shocking fashion insights. I knew it was bad, I knew sustainability was a problem, but I didn’t realise the extent of it.

With SALE signs constantly slapping us in the face and fashion bloggers influencing us with fast changing wardrobes – it’s no wonder we all have a desire to buy and keep up. But I question why we forget the value of money as we buy; we buy excessively and bury any desire of quality or ethical question as we pile our arms full of cheap steals. It is really sad, but it’s not too late to make changes.

I am thinking about my gran; she is of a pre Instagram, pre online shopping, pre mass produced clothing era and continues to shop as if it were 1940 (via catalogue) – but she is probably the most sustainable fashionista I know! She has two wardrobes, one for winter and one for summer and a few in-between pieces for layering/delayering. The clothing she buys is expensive, but it is all made in the UK ethically and it lasts her for years, and years, and years. I know I can learn a thing from her.

I am starting small here – with a swimming cossie. If I am going to make a conscious decision to buy less, for more… it’s going to take me a while to save up for my next purchase. Which actually makes shopping more enjoyable, and I know I will really appreciate and care for any clothing I buy from now on.

My Miko Cossie Miko Swimsuit

Sustainable clothing is understandably more expensive than high street prices, but you know where your money is going rather than many designer brands that eat your money for a logo. As a brand Tilia Rose Swim is very affordable – this cossie is £50 and is made from sustainable materials (and their collections from now on will be made using recycled fishnets).

Thank you for reading. If anyone knows of any great sustainable fashion brands (especially outdoorsy ones) please let me know!

Rona x

Glasgow, UK

For more on Rona and her amazing blogs click ‘learn more’

Okay so you know a little more about fast fashion> So what are you doing about it I hear you ask. Well here at Tilia Rose Swim we support fast in every sense but fashion.
We don’t support ‘seasonal fashion’ therefor you will see our pieces on sale for the retail price throughout the year.
We buy 200 of each piece and intend on selling each piece, you will be very surprised by how many brands throw their perfectly good items on the rubbish piles purely due to being ‘last season.’
We take care to create each piece building and growing as a company slowly adding to our collection piece by piece.
Our packaging is 100% compostable (yes that includes the labels) so even if it ends up in the bin it will decompose.
At our office we are as plastic free as we can be, vegan and keep up to date with everything we can do to help.
Finally by 2019 everything added to our brand will be made from recycled fishnets

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If you need any more information on how we help the environment or want to know anything more about the above information please feel free to contact us.
Equally if you would like to write a piece for our blog about something you are passionate about please feel free to contact us, no experience, followers ect needed we just love hearing from you all

TRS crew x

Tilia Rand-Bell